Major Birmingham tourist landmark gets an upgrade & it’s a headturner

It’s one of Birmingham’s best known landmarks with people from all over the world taking a selfie with it.

But our world-famous Black Sabbath Bench at the bottom of Broad Street on Black Sabbath Bridge has been in need of some TLC since it was erected in June 2019.

So some dedicated workers took it off for a spruce up back in February - and has now returned it back in full glory, with some brand new heads for band members Ozzy, Tony Iommi, Geezer Butler and Bill Ward.

The refurbishment has been organised by Westside BID in a project funded by the UK Government through the UK Shared Prosperity Fund and carried out by Midtherm. Mike Olley, general manager of Westside BID, explained that the bench had been previously cleaned by specialists several times, but after nearly five years it had badly needed a complete restoration.

Mr Olley said: “Wind, rain, snow, ice and sunshine, along with the traffic fumes present in any city centre had taken their toll on our prize tourist attraction. On top of this, the bench has had literally millions of people sitting on it to take selfies for five long years – climbing on it, kissing it and hanging off it in almost every way you can imagine.

“After all that wear and tear, we knew the bench needed a proper restoration, and so we were delighted that we were able to do so with the help of the UK Shared Prosperity Fund. 

“We carefully chose and commissioned Midtherm to carry out the work, a Dudley-based company which specialises in all types of creative metalwork including laser cutting, enamels, fabrications and stainless steel. They have done a tremendous job, replacing the heads and bench struts with a cleaner, more streamlined material.

“They even added ‘1968’ to the inscription ‘Made in Birmingham’ on the base of the bench, which had been mistakenly left off the bench when it was first unveiled.”

Mark Jones, sales and marketing director at Midtherm, a family-run business with some 220 employees, said: “It was so exciting to be involved with a project like this, making sure the bench has ended up looking as good as new, if not even better.”